Measuring how influencer campaigns perform
The Hypefy team analyzes creator selection, attribution, campaign measurement, and platform data on what leads to purchases rather than likes.
New from Pulse
Q4 Influencer Roster Audit Checklist
Before Q4, compare your creator roster with Q2 results, conversion data, content quality, audience overlap, and sponsorship load.
The Creator Audience Signals Brands Miss
A creator's reach can look perfect on paper while purchase intent is weak. Here is how to read audience fit before spending on a campaign.
TikTok Shop or Instagram Collab: What Converts for Beauty Brands
We looked at early-access campaign data across beauty brands to see where purchase intent actually closes.
Nano Influencers: Strong Engagement, Harder to Scale
Nano-influencers can deliver strong engagement, but coordinating large creator groups adds operational work. Learn where they fit and how to scale campaigns.
How AI Is Changing Creator Discovery for Brands
Manual creator research can take days. AI-assisted matching cuts the first pass to hours and reveals suitable creators a manual search may miss.
Five Influencer Campaign Metrics That Matter
Reach can look impressive while sales stay flat. Track five influencer campaign metrics that connect creator content to clicks, conversions, cost, and repeat visits.
Tracking Influencer ROI Beyond Promo Codes
Promo codes miss delayed purchases. Learn how UTMs, pixel tracking, branded search, landing pages, and holdouts reveal creator ROI.
Influencer Campaigns Lose Credit: The Attribution Problem
Influencer campaigns often underperform on paper because attribution misses the path from creator discovery to conversion. Here is how to fix the measurement gap.
Creator Brand Fit: A Practical Values Framework
Strong reach is not enough. This framework helps marketers assess creator values, audience fit, content style, and brand safety before a campaign goes live.
How to Write an Influencer Brief Creators Can Use
Good briefs give creators the context, priorities, guardrails, and review details to make native content that supports the campaign goal.
Five Creator Vetting Signals Beyond Follower Count
Follower count rarely predicts campaign results. Assess five stronger creator signals, including audience quality, engagement, and conversion potential.
Micro vs. Macro Creators: What Campaign Data Reveals
Micro creators often lead on engagement rate, but conversion results vary. Category, buying behavior, and audience fit decide which tier works.