Built by people who ran hard campaigns
Hypefy began with a simple frustration: influencer marketing was taking real budget without showing which creators drove sales. We started by fixing measurement.
Why Hypefy exists
In 2023, Stjepan Zelic and Marcus Reid kept encountering the same issue while working with consumer brand marketing teams. Influencer budgets were growing, but measurement tools were not keeping up. Teams relied on follower counts to estimate impact, reused creators who seemed safe despite uneven results, and treated ROAS as an afterthought.
The missing piece was attribution. Other channels had multi-touch attribution models, pixel tracking, and closed-loop reporting. Influencer campaigns had only UTM parameters on swipe-up links and hope. Late purchases after a creator's post disappeared from the campaign scorecard.
Hypefy closes that gap by putting creator discovery, campaign operations, and revenue attribution in one place. Brand teams get the measurement clarity for influencer spend that they already expect from other paid channels.
We are based in New York and work with brand marketing teams in beauty, apparel, food and wellness, and home goods. As a bootstrapped company, we focus on tools teams trust with their budgets.
The team behind Hypefy
Stjepan Zelic spent six-plus years building growth programs for brand marketing teams at consumer goods companies, watching influencer budgets rise without matching measurement. He co-founded Hypefy to build the attribution layer.
Marcus Reid built data pipelines and analytics infrastructure at a mid-size ad tech company. He led the engineering team that designed Hypefy's attribution engine.
Alexei Voronov brings five-plus years in product at social platforms, where he built creator discovery and audience-matching features. He joined Hypefy to bring that infrastructure to brands and owns the platform roadmap.
Priya Nair began in performance marketing at a digital agency, then moved in-house at a consumer brand. At Hypefy, she helps marketing teams build the measurement discipline she had to establish herself.
Our view of influencer marketing
Measure before scaling
Do not add creator campaigns before you know which current ones work. Hypefy builds measurement tooling before features designed to expand reach.
Match quality over volume
A smaller group of well-matched creators can outperform a large roster chosen only by follower count. Hypefy's AI matching surfaces quality instead of lengthening shortlists.
Clear at every step
Each creator recommendation includes its scoring rationale, and each attribution result identifies its source data. The numbers should explain the tool's decisions without blind trust.
Try Hypefy or talk with us
We work directly with brand marketing teams. Start a trial, or message us to discuss your campaign setup before you begin.